I grew up in the Palisades.
It’s where I learned how place shapes you - how land, air, ocean, and community quietly become part of who you are long before you know how to name it.
Last year, fires tore through that place. Not as an idea. Not as a headline. As homes, hillsides, memories, and futures.
This hat was created in response - not as merch, not as nostalgia, and not as spectacle. It’s a marker of respect for a place that raised me and for the people still carrying the weight of what was lost. Thanks to Sam L. for the graphic hookup. '77
Built to be worn. Built to last. Built without explanation.
If you know, you know.
⸻
Features
• 63% polyester, 34% cotton, 3% spandex twill
• Structured, 6-panel, mid-profile fit
• Curved visor with silver undervisor
• Flexfit closed-back stretch band
• Embroidered detail
• Athletic shape designed for everyday wear
⸻
Fit
Available in L/XL
Unisex fit
I grew up in the Palisades.
It’s where I learned how place shapes you - how land, air, ocean, and community quietly become part of who you are long before you know how to name it.
Last year, fires tore through that place. Not as an idea. Not as a headline. As homes, hillsides, memories, and futures.
This hat was created in response - not as merch, not as nostalgia, and not as spectacle. It’s a marker of respect for a place that raised me and for the people still carrying the weight of what was lost. Thanks to Sam L. for the graphic hookup. '77
Built to be worn. Built to last. Built without explanation.
If you know, you know.
⸻
Features
• 63% polyester, 34% cotton, 3% spandex twill
• Structured, 6-panel, mid-profile fit
• Curved visor with silver undervisor
• Flexfit closed-back stretch band
• Embroidered detail
• Athletic shape designed for everyday wear
⸻
Fit
Available in L/XL
Unisex fit
